Ukunyuka kwamaxabiso ezinja, iikati, kunye nokunye ukutya kwezilwanyana zasekhaya kube ngomnye weyona miqobo iphambili ekukhuleni koshishino lwehlabathi ngo-2022. Ukusukela ngoMeyi ka-2021, abahlalutyi be-NielsenIQ baye baqaphela ukonyuka kwamaxabiso okutya kwezilwanyana zasekhaya.
Njengenja yeprimiyamu, ikati kunye nokunye ukutya kwezilwanyana zasekhaya kuye kwabiza kakhulu kubathengi, ngoko ke babe nemikhwa yabo yokuthenga.Nangona kunjalo, abanikazi bezilwanyana eziziinkozo abazithengi izinto ngamaxabiso athengisayo.Kwi "NielsenIQ Pet Trends Report Q2 2022," abahlalutyi babhale ukuba abanikazi bezilwanyana zasekhaya banokufumana ezinye iindlela zokujongana namaxabiso aphezulu eempawu abazithandayo.
Ukunyukaukutya kwesilwanyanaamaxabiso ayitshintshile indlela abanye abanikazi bezilwanyana abaziphatha ngayo xa bethenga ukutya.Abanini bezilwanyana zasekhaya babonakala bethenga iipakethe ezincinci zeempawu abazithandayo, bonga imali ngexesha elifutshane kodwa bephoswa ukonga okukhulu.
Ukuphendula kwiziphumo ezifunyenwe ngabahlalutyi, iifektri zokutya ezifana nezilwanyana ezifuywayo kwimarike ngokuqinisekileyo ziya kuthatha amanyathelo ahambelanayo ukwandisa ukuthengiswa kwe-brand.
Kwishishini lethu lokupakisha, ukupakisha ukutya kwezilwanyana ezincinci kufuneka kuzabalazele ukugqwesa ukuze kukhuphisane neenkampani ezahlukeneyo zokupakisha kwimarike.
Umzekelo, imicu yekati eshushu kakhulu emarikeni ifakwa kwi-package emva kokupheka, ukunqunqa, ukufakwa kwe-emulsification, ukunkonkxa, ukuvalwa kobushushu obuphezulu, ukucocwa kunye nokupholisa., Ukupakishwa ngeIzinto zePEayinakuhlangabezana nomgangatho onjalo.Kuyimfuneko ukusebenzisaIzinto zeRCPPukuqinisekisa ukuba iimveliso ezikwipakethi aziwohloki kwaye zigcine zintsha kwaye zisempilweni.Iimveliso zeCat strip zipakishwa kakhuluimiqulu.
Iikhoyili ziya kusetyenziswa ngakumbi nangakumbi ekupakishweni kokutya kwesilwanyana sasekhaya.
Kwabanyeukupakishwa kokutya kwesilwanyanaleyo ayifuni unyango oluphezulu lweqondo lokushisa, izinto ze-PE zingasetyenziselwa ukuhlangabezana neemfuno.
Inkampani yethu ibisoloko inamalungu elabhoratri ukwenza uhlaziyo lobuchwephesha ekupakisheni ukuphendulaukutshintsha iimfuno zemarike.
"Idatha ye-NielsenIQ ukususela ngo-Matshi 2021 ukuya ku-Meyi 2022 ibonisa ukuba ngelixa ukunyuka kwamaxabiso kuqhubeka nokunyuka, iiyunithi ze-EQ zezilwanyana ziwela ngokukhawuleza kuneeyunithi ezipheleleyo, ezinokubonisa ukuba abathengi bathenga iiyunithi ezincinci,"babhale abahlalutyi..Ubungakanani bokupakisha". Lo mkhwa kulindeleke. ukuqhubeka njengoko ukunyuka kwamaxabiso kunyuka ngoJuni; Kukwafanelekile ukuqaphela ukuba nangona ukunyuka kwamaxabiso aphezulu, abanikazi bezilwanyana zasekhaya bayathandabuza ukutshintsha indlela yabo yokuthenga kakhulu kolu didi."
Ixesha lokuposa: Sep-20-2022